Contract Magazine: Luca Baraldo of COOKFOX

Via Contract Magazine:

Some say that life has a way of sneaking up on you. It surely felt that way for many New Yorkers in mid-March: shelving all immediate future plans, it was time to rethink the way we live and work.

For me, those first weeks of quarantine felt, in a sort of perverse way, quite energizing. I’m the kind of person that can quickly adapt to new conditions and gives his best under pressure, so the novelty of reinventing a way of working and the need to keep in touch with all my teams and colleagues in new ways was an inspiring challenge. For weeks, I had followed the news coming from Italy with apprehension since my family still lives there; I was at least already mentally prepared for what was about to happen here.

Read the full piece here: Contract Multivitamin: Luca Baraldo of COOKFOX